What to Share on Pinterest: Tips from a Pinterest Marketing Expert
Pinterest is a powerful platform for businesses to showcase their products and services, reach new audiences, and drive traffic to their website. As an expert in Pinterest marketing, I have seen firsthand the impact that the right content can have on a brand’s success. In this article, I will share my top tips for what to post on Pinterest to maximize your reach and engagement.
- Use high-quality visuals: Pinterest is a visual search engine, so it’s crucial to use high-quality images and videos in your posts. Make sure they are clear, eye-catching, and visually appealing.
- Create a variety of content: Don’t just stick to product images. Mix it up with lifestyle shots, behind-the-scenes content, and inspirational quotes to keep your audience engaged.
- Optimize for search: Pinterest is also a search engine, so make sure to use relevant keywords in your descriptions and titles. This will help your content appear in search results and attract new followers.
- Include a call-to-action: Encourage your audience to take action by including a call-to-action in your pins. This could be to visit your website, sign up for your email list, or make a purchase.
- Utilize Pinterest features: Take advantage of Pinterest’s features like Rich Pins, Story Pins, and video pins to add more depth and variety to your content.
What Types of Content Perform Well on Pinterest?
Content Type | Why it Works |
---|---|
Product images | People come to Pinterest to discover new products and ideas, so showcasing your products in a visually appealing way can attract potential customers. |
Infographics | Infographics are highly shareable and can quickly convey information to your audience. They are also great for driving traffic to your website. |
Tutorials and how-to guides | Pinterest users love to learn new things, so creating tutorials and how-to guides can be a great way to attract and engage your audience. |
Inspirational quotes | Quotes are highly shareable and can help to build a connection with your audience. They are also a great way to showcase your brand’s values and personality. |
Behind-the-scenes content | Sharing behind-the-scenes content can help to humanize your brand and build trust with your audience. It also adds variety to your content and keeps your audience interested. |
Frequently Asked Questions about What to Post on Pinterest
Q: Do I have to only post my own content on Pinterest?
A: No, you can also share content from other sources that are relevant and valuable to your audience. This can help to establish your brand as a thought leader in your industry.
Q: How often should I post on Pinterest?
A: It’s recommended to post at least 3-5 times a day to stay active and increase your chances of appearing in your followers’ feeds.
Q: Can I schedule my Pinterest posts in advance?
A: Yes, you can use tools like Tailwind or Hootsuite to schedule your pins ahead of time and save time on daily posting.
Q: Is it important to have a cohesive aesthetic on Pinterest?
A: Yes, having a cohesive aesthetic can help to create a strong brand identity and make your profile more visually appealing to potential followers.
Q: Can I use hashtags on Pinterest?
A: Yes, hashtags can help to make your content more discoverable on Pinterest, but make sure to use relevant and specific hashtags for best results.