Pinterest Rich Pins

Pinterest Rich Pins: Everything You Need to Know

Pinterest Rich Pins are a powerful tool for businesses and marketers looking to increase their presence on Pinterest. These enhanced pins allow for more information and interaction, making them a valuable asset for driving traffic and sales.

  • Rich Pins are a type of Pinterest Pin that includes additional information and features.
  • They are available for five different categories: app, article, product, recipe, and movie.
  • Rich Pins appear more prominently in the Pinterest feed and have a higher click-through rate.
  • They also include real-time pricing and availability information for products.
  • Rich Pins can be enabled by adding metadata to your website or using a third-party app.
Category Features How to Enable
App Install button, download count, and app rating Add metadata to your website or use a third-party app
Article Headline, author, and story description Add metadata to your website or use a third-party app
Product Real-time pricing and availability, as well as product details and purchase link Add metadata to your website or use a third-party app
Recipe Ingredients, cooking time, and serving size Add metadata to your website or use a third-party app
Movie Rating, cast, and director Add metadata to your website or use a third-party app

FAQs About Pinterest Rich Pins

Q: How do I know if my website is eligible for Rich Pins?
A: Your website must have metadata added to it or use a third-party app to enable Rich Pins.

Q: Can I enable Rich Pins for all categories?
A: No, Rich Pins are currently only available for the five categories listed above.

Q: Do I need to have a business account to use Rich Pins?
A: Yes, you must have a business account on Pinterest to use Rich Pins.

Q: How do I track the performance of my Rich Pins?
A: You can track the performance of your Rich Pins through Pinterest Analytics.

Q: Can I edit the information on my Rich Pins?
A: Yes, you can edit the information on your Rich Pins by updating the metadata on your website or through the third-party app.

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