Pinterest Rich Pins: Everything You Need to Know
Pinterest Rich Pins are a powerful tool for businesses and marketers looking to increase their presence on Pinterest. These enhanced pins allow for more information and interaction, making them a valuable asset for driving traffic and sales.
- Rich Pins are a type of Pinterest Pin that includes additional information and features.
- They are available for five different categories: app, article, product, recipe, and movie.
- Rich Pins appear more prominently in the Pinterest feed and have a higher click-through rate.
- They also include real-time pricing and availability information for products.
- Rich Pins can be enabled by adding metadata to your website or using a third-party app.
Category | Features | How to Enable |
---|---|---|
App | Install button, download count, and app rating | Add metadata to your website or use a third-party app |
Article | Headline, author, and story description | Add metadata to your website or use a third-party app |
Product | Real-time pricing and availability, as well as product details and purchase link | Add metadata to your website or use a third-party app |
Recipe | Ingredients, cooking time, and serving size | Add metadata to your website or use a third-party app |
Movie | Rating, cast, and director | Add metadata to your website or use a third-party app |
FAQs About Pinterest Rich Pins
Q: How do I know if my website is eligible for Rich Pins?
A: Your website must have metadata added to it or use a third-party app to enable Rich Pins.
Q: Can I enable Rich Pins for all categories?
A: No, Rich Pins are currently only available for the five categories listed above.
Q: Do I need to have a business account to use Rich Pins?
A: Yes, you must have a business account on Pinterest to use Rich Pins.
Q: How do I track the performance of my Rich Pins?
A: You can track the performance of your Rich Pins through Pinterest Analytics.
Q: Can I edit the information on my Rich Pins?
A: Yes, you can edit the information on your Rich Pins by updating the metadata on your website or through the third-party app.